Comments on: Personal Name vs Business Name

By: James Andrews

James Andrews — Mon, 27 Feb 2023 21:06:28 +0000

Thanks for this article. It’s well written and lays out the necessary considerations.

Not sure how my personal name would make my business more “attractive,” though. When I’m in the market as a buyer, I don’t care what the businessperson’s actual name is. I’m not “attracted” to “who they are.” I care about what service(s) they offer and whether they’re good at it. Their personal name doesn’t, to me, make their business “more attractive.”

Using your own writing as an example: you’re a good writer and appear (from my novice perspective) to offer sound advice. It doesn’t matter to me that your name is Peter Stavrou, however. 🙂

By: Peter Stavrou

Peter Stavrou — Sat, 28 Jul 2018 15:57:16 +0000

In reply to Phil Zepeda. Many thanks Phil! I'm glad this article was helpful to you.

By: Phil Zepeda

Phil Zepeda — Fri, 27 Jul 2018 04:09:53 +0000

Great article! I have to say that your pros and cons are spot on. Right now I am tasked to build the brand for someone as a favor and this article has helped in deciding to go with his name. Not because you convinced me, but you enlightened me to do some critical thought and ask the right questions. Thanks.

By: Tennille-Rose

Tennille-Rose — Mon, 24 Jul 2017 14:14:28 +0000

You’re welcome. This article finally helped me make a decision I am confident in. I am up late working on my business and now have more of a vision for where I plan to take my business and I am much clearer on my brand.

By: Peter Stavrou

Peter Stavrou — Mon, 24 Jul 2017 03:10:29 +0000

In reply to Tennille.

Thanks Tennille 🙂
I appreciate your comment!

By: Tennille

Tennille — Mon, 24 Jul 2017 02:57:22 +0000

Great article Peter! Just the information I was looking for. Greatly appreciated and I hope to follow your blog and see new content.